If you’ve spent the time and money to colour your hair, you don’t want to ruin things with the wrong shampoo.

If you use hair dye, you will need to take a bit of extra consideration when it comes to hair care.
Your primary concern is how to avoid stripping your hair colour – and here’s how you can go about doing just that.
How hair dye works
First, let’s talk about how hair dye and your hair’s condition are connected.
Your hair fibre is covered in an outer layer called the cuticle, which is made up of tiny overlapping scales.
Cuticles perform a couple of functions: they keep your hair protected, and they also help hold in moisture. When the cuticle is healthy, the scales lie flat, which makes your hair look sleek and smooth.
Hair dye works by penetrating the cuticle with microscopic colour molecules. These sit inside the hair strand, altering the appearance of its colour.
Keeping colours bright
To keep those colour molecules in, your cuticles need to be in their best condition.
When your hair is damaged, the scales on the cuticle lift up and can even break off, which can lead to the dye molecules leaching out of your hair and leaving it dull.
How do you stop this? With the right shampoo.
The key to keeping your hair colour in place is keeping your hair (and especially cuticles) healthy.
A great way to do so is with a moisturising colour shampoo, followed by a high-quality conditioner. Both of these should be specially formulated to look after coloured hair.
Using a product like Head & Shoulders’ Supréme Colour Protect Shampoo and Conditioner will go a long way to keeping your hair colour protected.
That’s because it’s moisturising and gentle, smoothing and nourishing your hair’s cuticles – thereby helping to hold your hair dye where it’s supposed to be.
For extra moisture, add a conditioner which will help seal the cuticle scales down.
Follow these tips and not only will your hair look healthy, but you’ll slow the process of hair dye loss and keep your colour looking great too.