Fresh from a resounding World Cup win, footballer Antoine Griezmann is the toast of France – and the face of our #JustWatchMe campaign.
As a forward for Atlético Madrid and one of the French national team’s top goal scorers, Antoine Griezmann is well aware of what it’s like to have all eyes on you – and still perform at your best.
To do that, you need to feel completely confident.
Head & Shoulders is all about taking away dandruff so that you have one less thing to worry about at those crucial moments, and can tap into your own inner confidence.
So, in 2017, we asked Antoine if he would work with us to help people feel confident enough to go out there and be their best selves.
Antoine is a heavyweight on the world football stage now, but it wasn’t always so. In fact, during his youth training he was rejected by several clubs because of his size and height.
However, once he was finally offered a contract at Spanish club Real Sociedad in 2005, his career went from strength to strength. He has since moved to one of the most prestigious clubs in Spain, Atlético Madrid.
His story goes to show that believing in yourself does pay off. It also makes him the perfect ambassador for our ‘Just Watch Me’ message, which is all about having total confidence in yourself even when under scrutiny from others.
Our campaigns with Antoine
After a début promoting our Cooling Tea Tree shampoo across Europe, Antoine recently featured for us in a second campaign.
The 2018 campaign is all about letting nothing hold you back from greatness – not even dandruff.
It must have worked, because a few months later Antoine was holding up the World Cup trophy after having scored for his country in the final!
We’re delighted to be working with Antoine and are excited to already be working on our next partnership with him.