Find out about our safety processes
We’re 100% committed to making sure our products are safe for you to use every day. To turn that promise into a reality, we use this four-step safety process whenever we develop a formula. Flip to find out more.
Before any ingredient goes into our shampoos and conditioners, we gather all the relevant information on the ingredient. If we have any doubts about its safety then we don’t use it.
Evaluating each ingredient individually isn’t enough, so we also double check the final formula of our product, to make sure the safe range is met during use.
After we look at the safety data on the ingredients, we set a safe range for each of them.
We carefully establish safe ranges for all our ingredients, using a scientific process similar to other agencies, such as the World Health Organisation.
Once our new shampoo or conditioner is out in the market, we continually monitor your comments about our product and any new scientific information that comes out about the ingredients.
How we test
’In vitro’ literally means ‘in glass’ and refers to tests done at the start of product development under controlled conditioners in the lab.
These tests ensure that our products provide benefits like smoothness and manageability for your hair. They’re done in the lab, and sometimes by giving people a sample to take home.
These studies observe the product in use, either in the lab or at home. Here we test things like the amount of active ingredients deposited from a shampoo or conditioner.
Clinical tests have to be impartial, so are always conducted by an independent grader at an external lab. The tests include important measurements of safety and effectiveness, like flake reduction and moisture measurements.
Have a question? Meet our experts
Got a burning question about one of our products or about a scalp issue? Allow us to introduce you to our team, who is here to help!
