THE HEAD & SHOULDERS REFILL SYSTEM
REFILL & RE-USE
Thanks to “Refill the Good” you can now refill your favourite shampoo over and over again, creating a sustainable bathroom routine in your own home.
BEAUTIFULLY LONG-LIVED:
THE ALUMINIUM BOTTLE
This innovative refill system includes a high-quality, sustainable 100% aluminium bottle that can be re-filled time and time again.
60 % LESS PLASTIC²:
RECYCLABLE REFILL PACK
The new refill packs use 60% less plastic compared to standard shampoo bottles and an added perk is that they are completely recyclable⁴ trough Terracycle.
HOW TO REFILL AND RE-USE
REFILLING
The recyclable refill pack, that contains 60% less plastic than a standard shampoo bottle, can be poured easily into the aluminium bottle – the entire contents fit the bottle in one go.
RE-USING
Thanks to its integrated pump dispenser, the aluminium bottle gives out the exact amount of shampoo needed for each hair wash. By using the refillable bottles³ over an extended period, everyone can contribute to reducing the number of newly produced plastic bottles.
100% FAVOURITE SHAMPOO
Refill your favourite shampoo bottle time and time again: The unique “Effective & Gentle” formula of Head & Shoulders Classic Clean moisturises your scalp as well as your hair. Meanwhile, you can rely on it to relieve an itchy, dry and greasy scalp, whilst reducing dandruff.
THE TIME TO ACT IS NOW
If we want to create a healthier planet for the next generation(s), we must drastically reduce the amount of plastic we consume. This is why P&G Beauty has reduced the timeline for packaging targets, for its hair care brands, from 2030 to 2021
THE FIRST SHAMPOO REFILL SYSTEM LAUNCHED BY P&G BEAUTY
From April onwards the new refill system “Refill the Good” will be introduced for our Pantene Pro-V, Head & Shoulders and Herbal Essences shampoo brands.
FULLY RECYCLABLE BY THE END OF 2021
P&G Beauty has set itself the target of making all of its conventional shampoo and conditioner bottles fully recyclable by the end of 2021 and to reduce the amount of new plastic we use by 50%, compared with 2016.
UP TO 300 MILLION FEWER NEW PLASTIC BOTTLES EVERY YEAR
All of these initiatives will mean that from 2021, Europe will produce 300 million fewer new plastic bottles. Also, millions of households will be able to recycle, re-use and cut down on packaging.
¹ up to 100% flake-free hair with regular use
² per ml in comparison with a regular shampoo bottle
³ Cleaning tip: Before refilling, thoroughly clean the aluminium bottle by hand using hot water to ensure that no shampoo residue remains. Dry upside down. Not suitable for placing in a dishwasher as it may produce excess foam.
⁴ trough Teracycle