Reducing waste and plastic use

Find out how we’re working to reduce the amount of plastic in our packaging and to make sure almost all of our bottles produced can be recycle

Aside from the waste generated in manufacturing , we’re also focusing on the product packaging itself.

As the world’s No.1 shampoo, we understand that we have a responsibility to be good stewards of our environment.

Our privileged position allows us to make changes that can have a really positive impact.

So we’re taking a two-pronged approach to reduce the amount of waste from our packaging:
• Reduce the amount of packaging – by producing lighter packaging and using less plastic, there’s less waste being generated when bottles are empty
• Recyclable packaging – even after reducing the packaging, we want to get as much of that waste as we can back into use by recycling it