#JoinThePride this summer with 3 lines in your hair and 3 lions on your shirt in support of the Lionesses



Throw your support behind the Lionesses with Head & Shoulders and show pride in the team that’s ready for anything ahead of the world’s biggest football tournament.

Head&Shoulders Lioness team

Head & Shoulders have launched #JoinThePride in support of the Lionesses – a campaign to rally the nation, encouraging fans to show their support for the lionesses by sporting 3 lines in their hair to signify the 3 lions on England’s crest.

Momentum’s building as the women prepare to take the pitch for their tournament opener on French turf in June.

Head & Shoulders ambassador and TV presenter, Claudia Winkleman, wanted to get to know the unbelievable woman and incredible skills that go into into the preparation ahead of round 1.

Hear the roar with Winkleman

We’re in with a real chance so, to keep energy levels high, Claudia Winkleman joined Beth Mead and Keira Walsh for some pre-tournament prep, starting with some drills.

Commentary was next on the agenda with Claudia Winkleman taking lead from professional commentator, Alex Scott.

But the Head & Shoulders ambassador felt most at home by showing her support for the lionesses and encouraging the nation to get behind the team, inspiring belief and passion.

Our rallying cry

Head & Shoulders are encouraging England to roar loud and proud with the Lionesses bearing a variety of hairstyles. Each encompassing 3 visible lines to represent the 3 lions on the England crest.

So Join The Pride and support the Lionesses by wearing 3 lions on your shirt and 3 lines in your hair, this Summer.