How to reduce plastic on beaches

Find out how we’re making changes to ensure that we leave no plastic in the ocean or on our beaches, and what you can do to help.

Research has demonstrated that significant amounts of plastic are finding their way into the world’s oceans. As plastic packaging is a component of the waste that pollutes our beaches and oceans, we want to help stop the flow of plastic into the world’s waterways.

We have already begun this journey by innovating to create the world’s first recyclable shampoo bottle made of plastic recovered from the beach (beach plastic). Plastic coming from the marine environment is notoriously difficult to re-use due to degradation, but working with our partners Terracycle and Suez, we found a technically revolutionary way of integrating 25% of this plastic into the bottle.

Our commitment is to leave no plastic in the ocean or beach-bound. We are working with the World Ocean Day’s Youth Advisory Council to work with some of the brightest young minds in bringing solutions to the problem of ocean plastic pollution.

We will continue to act internally, innovating every day, inspiring others through support and partnerships and by educating our consumers on how they can help to protect and preserve our oceans and beaches.

Our ambition for 2030: With our actions, we will enable and inspire responsible consumption. We will find solutions so no P&G packaging will find its way to the ocean.

If you’d like to get involved in reducing beach plastic pollution, our partners at World Oceans Day and the Youth Advisory Council have a range of fantastic resources which can help. Their Coastal and Inland Cleanup Guide offers advice on how to organise a beach cleanup in your own area.