Deep Ingredients Lather Builders

Purifying
Ingredients

All our shampoos contain gentle cleansing complexes, to effectively trap dirt and oil so that they can be rinsed away.

We’ve developed a blend of different ingredients that balance excellent cleaning properties without being harsh.

What you’ll read on the bottle

Sodium Laureth Sulfate, Sodium Lauryl Sulfate, Cocomidopropyl Betaine, Cocamide MEA.

What do they do for scalp and hair

The cleansing complexes create the rich foam that’s the vehicle for oil and dirt to be lifted off your hair. When your shampoo lathers, it whisks the dirt and oil away from your hair. As you rinse, they go down the drain with the shampoo, leaving you with clean hair.

Thanks to our purifying ingredients, you don’t have to scrub hard or work shampoo into your hair for too long, meaning that you can achieve thoroughly clean hair without irritating or drying your scalp or hair.

  • Sulfates are detergents derived from various sources, including palm kernel and coconut oils.
  • There has been some conversation about the potential dangers of sulfates, with people suggesting they dry hair and skin out. We use sodium lauryl sulfate and sodium laureth sulfate, to get the right balance of both cleansing and mildness.
  • Our products have been proven to be safe for regular use in over 225 studies.